QUESTION ONE[40]1.1. Evaluate how the alignment between product marketing strategy and organisational value propositions can create sustainable competitive advantage in saturated markets.(10)1.2. Discuss how the concept of positioning differs from general promotion and advertising strategies, and critically assess how Apple and Billie demonstrated successful positioning in their campaigns.(10)1.3. Apply the concept of the Four P's and the updated "Four New P's" of holistic marketing to assess the effectiveness of the product marketing strategies highlighted in the case.(10)1.4. Examine how technology and globalisation trends have reshaped the development and execution of product marketing strategies, using examples from the case.(10)