Question P$03$

Callum is working Peter's Ice$-$Cream as a marketing research manager and is creating a survey using Qualtrics. He has inserted a question to ask consumers about their likelihood that a product from their range is selected. The question is read as follows:

In the most recent year, how frequently did you purchase our range of Peter's Ice$-$Cream products on those occasions you did buy ice$-$cream?

Please select one option from the responses below:

$(1)$ Never

$(2)$ Little of the time

$(3)$ Most of the time

$(4)$ All of the time

The data is collected and sample statistics have been generated for this question. They read as follows: mean$=3$; median$=2$; mode$=1$; standard deviation$=0\mathrm{.}3.$ Write a short summary about what these figures tell us about consumers frequency of which they have purchased Peter's Ice$-$Cream? Only mention those statistics that are appropriate in your answer $($you do not have to mention or tell us why some are inappropriate$).$