Question: Question Pick a category basically dominated by TWO main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main

Question

Pick a category basically dominated by TWO main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main points-of-parity and points-of-difference? Have they defined their positioning correctly? How might it be improved?

Answer Structure

o Overview

Product and its features

Function of the product

Target Market for the product

o Analyze the product similarities

o Analyze the product differences

o Explain the current positioning status in industry

o Recommendation for improvement

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