Question: Course: Product Development Pick a category basically dominated by TWO main brands. Evaluate the positioning of each brand. Who are their target markets? What are

Course: Product Development

Pick a category basically dominated by TWO main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main points-of-parity and points-of-difference? Have they defined their positioning correctly? How might it be improved?

Answer Structure

1 Overview

a Product and its features

b Function of the product

c Target Market for the product

2 Analyze the product similarities

3 Analyze the product differences

4 Explain the current positioning status in industry

5 Recommendation for improvement

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