QUESTION:

Please read the Case study is Paypal in 2015: Reshaping the financial services Landscape.

then 1. summarize the case first in about 4 paragraphs should include a table that shows:

1. the sector eg banking industry or whichever applicable
2. geographical context eg several countries
3. company eg description of the company, its business and history.
4. topic of the case, main actors and main themes / issues.
5. then discuss the problem and suggested solutions in details including answers to the following questions:

1. Is PayPal better off independent from eBay? Why or why not? 2. If you were Dan Schulman, what do you see as the greatest risk to your business in next five years? Come up with a plan to address the greatest risk you see him and the company confronting 3. Should PayPal rebrand Braintree and Paydiant products with the PayPal brand? If so, why? 4. How should PayPal respond to Apple's launch of Apple Pay? 5. Who is PayPal's most formidable competitor? What should Schulman and team do to compete against this company? 6. Discuss four greatest strengths and weaknesses of PayPal's new vision. Is there anything PayPal should do differently than what they are currently doing? If so, what

and finally, end with a conclusion. (key takeaways from the case)

the focus is to apply the appropriate concept, models and framework to the situation presented in the case to get a deeper understanding.