Question- Problem Identification: create a clear statement of the problem being researched

Research topic: Effectiveness of Sales Promotions

Information (Description of the research topic = The main objective of the research topic is to estimate how the different types of sales promotion methods can have a positive impact on the overall profitability of the company. This research will also be used to evaluate the comparative performance of different types of sales promotion methods such as coupons, loyalty programs, contests, or sales.

Hypothesis 1= If the sales promotion activities are improved, the overall sale and profitability of the organization will increase.

Hypothesis 2= Sales are a better option for sales promotion activities than loyalty programs and contests

Dependent variable= Total expected sales and profitability of the company as when different sales promotion methods are used, the expected sales and profitability of the company will vary

Independent variable= The type of sales promotion method used)