Question :

Setel's e-wallet software is a cloud-based GIS

platform integrating diverse datasets that have been curated, cleaned, and combined, including transaction data, banking/credit information, as well as loyalty points tracking. It communicates crucial information more effectively to its stakeholders. It also shares complex information through superior data visualization, to build a collective understanding of business operations across geographies and sectors. Although all of these enable Setel to effectively respond to its stakeholders' needs and demands, one should never forget the long and difficult process of developing the system in the first

place.

a) Describe the THREE (3) factors that could influence Setel's website optimization.

Setel www.setel.my Download how at came Setel is changing the way people pay for their petrol at Petronas Setel, a new mobile app for fuel payment at the petrol pump that is "bringing greater convenience, accessibility, and features to road users", is now available at all Petronas stations in Klang Valley. Operated by Setel Ventures Sdn Bhd, a wholly-owned subsidiary of Petronas Dagangan Berhad, the app has been available since mid-2019 but only at limited Petronas petrol stations The app doesn't function just as a method of payment; it's an app that allows you to select your petrol, the amount of fuel you need, and pay for it, all from inside your car. Available on both Android and ios, Setel's main benefits lie in the convenience and safety it adds to the petrol-pumping process, At the petrol station, you don't need to get down to use the card machine at the pump or walk over to the counter to make payment. With Setel, your whole transaction can be done in three steps in the comfort and safety of your air-conditioned car: Key in the pump number where your car is . Choose to pump a full tank or a specific amount Enter your 6-digit security PIN to activate the pump All that is left for you to do is fill up your tank and you're done! Topping up funds in your Setel e-wallet is also easy; you can top up with as little as RM1 using your credit/debit card or via online banking, just like GrabPay or WeChatPay, with an option to enable an auto top-up function as well. All that is left for you to do is fill up your tank and you're done! Topping up funds in your Setel e-wallet is also easy, you can top up with as little as RMI using your credit/debit card or via online banking, just like GrabPay or WeChatPay, with an option to enable an auto top-up function as well. Betel The Setel mobile app allows users to search for participating Petronas petrol stations nearby Besides the ease of using the app, a big plus point is that Setel payments are not subject to the pre-authorization charge imposed on credit/debit card use. Merchants handle a purchase with a debit card or credit card by submitting it through a network such as Visa or MasterCard. The money will still come out of your account, but it might take approximately two days for the transaction to clear through the card system. Note that it is the bank, not the merchant, that places the pre-authorization charge of normally RM200 when the transaction occurs. When the final transaction posts to your account, the bank should lift the hold it had placed on the funds. Using Setel is a good way to avoid having RM200 held from your account balance for 48 hours. Moreover, you can even collect Mesra points (the loyalty program at Petronas petrol stations) and keep track of your points history through your Setel app. Once you've linked your Mesra card to the app, it automatically collects rewards points for you when you pump so that you don't even need to bring your physical Mesra card. Furthermore, Setel app is a good solution for those who want to keep track of their petrol spending as it shows you all your petrol transactions in one place. Transaction receipts can be viewed in-app and automatically sent to your verified email address - which is more eco-friendly than keeping physical receipts. It's also easy to find your way to the nearest Setel-enabled Petronas station as the app has a list and map view of the nearest stations around you, complete with search filters. The filters are actually useful to pinpoint which station has specific facilities (surau, ATM, baby change, etc), fuel type, and food and beverage options. Once you've selected which petrol station to go to, you can then navigate there through Maps. Google Maps, or Waze with just a tap. Given that Setel offers a convenient and safe refuelling process, it definitely feels like more than just another c-wallet to make payments with. For Malaysians who hate the heat and long queues or have young children in tow, the ability to "settle" almost everything while inside their car is quite attractive. Setel also gives assurances that the app is safe for use while inside the car or outside the yellow box next to each fuel pump Purchase 0.00 1 2 3 4 5 PETRONAS The Setel mobile app is packed with features to help users purchase fuel. top-up, as well as keep track of their petrol spending Setel has also announced its latest feature: Refer A Friend. The introduction of this feature allows Setel to further encourage adoption, while rewarding existing users for spreading the word of the app. Every time a user's unique referral code is used to register a new user and the new user transacts a minimum RM30 worth of fuel via the app at any Setel-enabled Petronas station, the referrer will earn credits for fuel. RM5 and RM6 respectively will be rewarded for the first and second referral and RM7 for the third referral onwards. The referred user will also get RM5. "The introduction of the Refer A Friend feature is our way of giving back to our current users while encouraging more people to experience the convenience that Setel brings to refueling. More than just an e-wallet for PETRONAS stations, the Setel app is changing what has always been accepted as the standard process when refueling at petrol stations. With Setel, customers can enjoy a convenient retail and experience faster fueling, and richer loyalty proposition, said Iskandar Ezzahuddin, Chief Executive Officer of Setel. As a summary, Setel was developed to eradicate problems faced by car owners when refueling, by integrating payment and loyalty benefits into one app. The convenience of paying at the pump through one's mobile phone eliminates issues such as long queues and leaving children unattended in the car while making payments at the counter, it said. Furthermore, customers can avoid the RM200 hold (pre-authorization charge) incurred when using credit and debit cards by utilising the app's e-wallet feature. All transactions are tracked, and convenient e-receipts allow for a better overview of expenses for fuel. Setel is integrated with the Petronas Mesra loyalty programme allowing users to earn Mesra points without needing to physically swipe their card. Setel was developed to provide a new retail on-the-go experience for consumers who demand a quicker, more convenient lifestyle; allowing them to move like never before. The support that we have received from the public has been very encouraging. As we continue to grow our presence in the country, we will continue to introduce more innovative features that are not only focused on fueling at the pump, but also providing an enhanced end-to-end experience for our customers on-the-way, at, and after leaving the PETRONAS station," Iskandar continued