Question

Strategic Management case study

QUESTION 1 (20)

MSC attributes its success to well-crafted strategy anchored in careful strategic management planning. Discuss the extent to which the strategic management process can be of assistance to MSC in their future planning processes.

QUESTION 2 (20)

The success of MSC is grounded in their vision and mission from day one to the present day. Discuss how MSC's vision and mission managed to take the company where it is today.

QUESTION 3 (20)

If you were to develop a five year plan as strategy consultant what alternative strategies would you propose as a means of growing the business beyond its current operations.

QUESTION 4 (20)

With reference to MSC cruising utilise the BCG Matrix to critically analyse the various products or division within the cruising group.

QUESTION 5 (20)

With reference to MSC cruising in the future discuss the following possible strategies as a means for competing in high velocity markets:

5.1 Joint ventures (4)

5.2 Mergers and Acquisitions (4)

5.3 Leveraged Buyouts (4)

5.4 First Mover Advantages (4)

5.5 Outsourcing (4)