QUESTION: Student are required to select a product from the brand given from a company and analyze the SUCCESS MARKETING STRATEGY of the brand. (A) AREAS NEED TO DISCUSS: 1.0 Product Life Cycle 1.1 Product background (Discuss about product/services history) 1.2 Product/Services (Product Life Cycle Stages) 2.0 Customer Relationship Management 2.1 Customer Relationship Management (Discuss the CRM Process of the Product and services) 2.2 The Customers Lifecycle (Discuss the Customers Lifecycle Process in detail) 3.0 Ethical Issues 3.1 Ethical Issues in Brand Marketing Using the ethical issues components (Product, Distribution, Promotion, Price), discuss the ethical issues on the chosen brand, product, service, company. 4.0 Quality & Importance of Marketing 4.1 Brand Development (Discuss the type of brand development for the chosen product/service) 4.2 Packaging( Illustrate or/and give a hardcopy example (if any) of the chosen brand) 4.3 Labeling 4.3.1 List down the types of information that you retrieved from the label of the chosen product/service. 4.3.2 Why do you think the label is important? What will happen if there is no label? 4.3.3 What kind of information do you think the company should add-in for future improvement? 5.0 Strategic Marketing Planning 5.1 What is the company for the chosen brand/product/service mission and vision? 5.2 Situation Analysis (Conduct a SWOT analysis) 5.3 Market Segmentation (Discuss the market segmentation of the product/service) *Discuss only which relevant to the product/service and brand of the company. Different company will have different nature of business and strategies.