QUESTION THREE $[25]$

$3\mathrm{.}1.$ After the idea generation process, and getting more employees on board to expan Atyre, Atyre wishes the target a new market segment by introducing a new product range. For them to take this step, they need to plan.

$3\mathrm{.}1\mathrm{.}1.$ Explain the planning process $(5)$

$3\mathrm{.}1\mathrm{.}2.$ Outline the steps in the planning process $(20)$