Question: QUESTION THREE a. What effect has the increased interest in marketing had on market research? (15 marks) b. In a competitive analysis, many firms identify

QUESTION THREE a. What effect has the increased

QUESTION THREE a. What effect has the increased interest in marketing had on market research? (15 marks) b. In a competitive analysis, many firms identify not only their current competitors but also their potential rivals. What is the best way to assess the threat posed by potential competitors? (15 marks) (Total: 30 marks)

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