Question: QUESTION TWO a. How would you explain some companies' conservative approach in a dynamic environment, and how can this problem be solved? (15 marks) b.

QUESTION TWO a. How would you explain some

QUESTION TWO a. How would you explain some companies' conservative approach in a dynamic environment, and how can this problem be solved? (15 marks) b. Why do we consider post-purchase evaluation a part of the purchase decision process? How relevant is this stage for marketer? (15 marks) (Total: 30 marks) QUESTION THREE a. What effect has the increased interest in marketing had on market research? (15 marks) b. In a competitive analysis, many firms identify not only their current competitors but also their potential rivals. What is the best way to assess the threat posed by potential competitors? (15 marks) (Total: 30 marks)

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