Question: QUESTION TWO [20 marks] a. The process of creativity involves five steps. Discuss each of the steps (10 marks) b. The Business Model Canvas (BMC)

QUESTION TWO [20 marks] a. The process of creativity involves five steps. Discuss each of the steps (10 marks)

b. The Business Model Canvas (BMC) tool helps to map existing business models, improve them and invent new ones. It has 9 building blocks, described in detail each of the building blocks. (10 marks)

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