QUESTION TWO [25] There are five steps in developing effective communications: identifying the target audience, determining the objectives, designing the communications, selecting the channels, and establishing the budget. With regards to the above information discuss each of the above mentioned steps in relation to developing an effective marketing communications strategy QUESTION THREE [25] Attractive ideas must be refined into testable product concepts. A product idea is a possible product the company might offer to the market. A product concept is an elaborated version of the idea expressed in consumer terms. With regards to the above information discuss how an organisation can manage the development process