There are five steps in developing effective communications: identifying the target audience, determining the objectives, designing the communications, selecting the channels, and establishing the budget. With regards to the above information examine each of the above-mentioned steps in relation to developing an effective marketing communications strategy QUESTION TWO [20] 2.1 Determine what are the distribution strategies used by an organisation for a product of your choice. (10) 2.2 Elaborate on the key attributes of the product in relation to competitors market offerings.