Question: QUESTION TWO [30] There are five steps in developing effective communications: identifying the target audience, determining the objectives, designing the communications, selecting the channels, and

QUESTION TWO [30] There are five steps in developing effective communications: identifying the target audience, determining the objectives, designing the communications, selecting the channels, and establishing the budget. With regards to the above information examine each of the above-mentioned steps in relation to developing an effective marketing communications strategy.

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