QUESTION TWO $[30]$

$2\mathrm{.}1$ Examine how a company can effectively differentiate its product offerings by utilizing the five levels of product, product classifications, and various differentiation strategies discussed in the module guide. Illustrate your answer with relevant examples, including the role of product and service quality in achieving market leadership. $(15)$

$2\mathrm{.}2$ Examine how the new marketing realities of technology, globalisation, and social responsibility have transformed the capabilities of both consumers and organisations in the modern marketplace. In your analysis, discuss the implications of these transformations for

$3$

traditional marketing concepts such as the production, product, and selling concepts, and evaluate the relevance of the holistic marketing concept in addressing these changes. $(15)$