Question: QUESTION TWO a. How would you explain some companies' conservative approach in a dynamic en vironment, and how can this problem be solved? (15 marks)

 QUESTION TWO a. How would you explain some companies' conservative approach

QUESTION TWO a. How would you explain some companies' conservative approach in a dynamic en vironment, and how can this problem be solved? (15 marks) b. Why do we consider post-purchase evaluation a part of the purchase decision process? How relevant is this stage for marketer? (15 marks) (Total: 30 marks)

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