Question: QUESTION TWO a. How would you explain some companies conservative approach in a dynamic environment, and how can this problem be solved? (15 marks) b.

QUESTION TWO a. How would you explain some companies conservative approach in a dynamic environment, and how can this problem be solved? (15 marks) b. Why do we consider post-purchase evaluation a part of the purchase decision process? How relevant is this stage for marketer? (15 marks) (Total: 30 marks)

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