Question: Use the knowledge gained in Marketing I to demonstrate your understanding of marketing research, applied to the case. Specifically, identify and describe two (2) types of marketing research that Green House should execute to feel confident the restaurant will succeed.For each type, identify the purpose of the research and what the research will uncover.

Five Key Steps in Market :' ____ - Research . Problem Definition . Formal Research Design . Data Collection & Analysis | | | | l | | | | | | | | I . Conclusions & Report { I Marketing research must meet two basic principles of the scientific methodreliability and validity. I Reliability refers to the ability to replicate research results under identical environmental conditions. Ir Validity involves the notion of whether the research measured what was intended to be measured. Types of Marketing Research P Exploratory Research - preliminary research conducted to clarify the scope and nature of the marketing problem. I Causal Research - designed to identify cause-and- effect relationships among variables. b Descriptive Research - designed to describe the basic characteristics of a given population or to profile particular marketing situations. With descriptive research, the researcher has a general understanding of the marketing problem and is seeking conclusive data