Question Workspace

Your company is considering deploying a chatbot, a $$virtual customer assistant$,$ to initially handle customer service calls and, only when necessary, route callers to human operators for additional assistance. You$$re discussing the options and concerns with your CMO $($chief marketing officer$)$ to determine how best to approach this project if your company decides to move forward with the initiative.

CMO:

I guess I$\text{'}$m a little old$-$fashioned, but I$\text{'}$m concerned this will actually be a turn$-$off for customers, that they'll get frustrated with the chatbot and we'll lose business.

You:

Today's AI systems present much more natural interactions than they used to$.$ The system is learning as it goes and can even $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ so its performance improves over time.