Question: question1 : Prepare a two - three paragraph analysis of COBA's current vision and mission statement provided below. Determine if it meets all or most
question1 : Prepare a two - three paragraph analysis of COBA's current vision and mission statement provided below. Determine if it meets all or most of the nine characteristics of an effective mission statement and a quality vision statement which is provided below. If it doesn't meet all nine, please make sure you indicate that on your paragraphs. The detail and explain what COBA got right and indicate the missing components if any.
Part 2: Write a revised vision statement and a mission statement for COBA. Your mission statement should include the nine characteristics summarized in chapter two.
COBA Mission statement :
The College of Business Administration at Savannah State University is dedicated to delivering quality undergraduate and graduate business programs to a diverse student population. Through innovative instruction, mentoring, applied research, and community involvement, the College develops business graduates who compete effectively in the public and private sectors.
COBA Vision Statement:
Building on the rich history of Savannah State University, the College of Business Administration will be a premier, student-centered college in our region, where students can maximize their options and fulfill their potential in an environment that embraces diversity. The College will create an efficient, serviceoriented culture that is responsive to the needs of students, faculty, staff, alumni and the community.
Characteristics of a Mission Statement
1. Broad in scope; does not include monetary amounts, numbers, percentages, ratios, or objectives
2. Fewer than 150 words in length
3. Inspiring
4. Identifies the utility of a firms products
5. Reveals that the firm is socially responsible
6. Reveals that the firm is environmentally responsible
7. Includes nine components: customers, products or services, markets, technology, concern for survival/growth/profits, philosophy, self-concept, concern for public image, concern for employees
8.Reconciliatory
9. Enduring
Mission Statement Components
1. Customers -Who are the firms customers?
2. Products or services -What are the firms major products or services?
3. Markets -Geographically, where does the firm compete?
4. Technology -Is the firm technologically current?
5. Survival, growth, and profitability -Is the firm committed to growth and financial soundness?
6. Philosophy -What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
7. Self-concept (distinctive competence) -What is the firms major competitive advantage?
8. Public image -Is the firm responsive to social, community, and environmental concerns?
9. Employees-Are employees a valuable asset of the firm?
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