Questions 1. a. Why is it important that George's research draws upon existing theory? b. At what point in the process should he identify a relevant model, theory or framework to guide his work? 2. George has identified the need for qualitative, rather than quantitative, methods in order to understand the phenomena that constitutes co- production, co-creation and value. What ways of collecting data might he consider using and why? 3. George plans to collect his data from his fellow university students. a. Is this a good idea? b. What issues should George consider before commencing and why? 4. What do you recommend as a research question? 5. What would be your Hypothesis? 6. What are the variables in your hypothesis? 7. What type of research would advice George to pursue? Why