1. a. Why is it important that Georges research draws upon existing theory?

   b. At what point in the process should he identify a relevant model,

   theory or framework to guide his work?

2. George has identified the need for qualitative, rather than quantitative,

   methods in order to understand the phenomena that constitutes co- production, co-creation and value. What ways of collecting data might he consider using and why?

3. George plans to collect his data from his fellow university students. a. Is this a good idea? b. What issues should George consider before commencing and why?

4. What do you recommend as a research question?

5. What would be your Hypothesis?

6. What are the variables in your hypothesis?

7. What type of research would advice George to pursue? Why?