Questions: 1. Calculate the average customer lifetime value for DishNetworks new customers. 2. Calculate the average customer
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Question:
Questions:
1. Calculate the average customer lifetime value for DishNetwork’s new customers.
2. Calculate the average customer lifetime value forDirecTV’s new customers.
3. Which company generates more revenue from all newcustomers during their first month? (Assume there is nochurn during the first month.)
A. Dish Network
B. DirecTV
4. Which company creates more long-term value from theirnew customers? (Hint: Consider the number of new customers andavg. CLV of these customers.)
A. Dish Network
B. DirecTV
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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