Questions: 1. Explain the changes affecting PepsiCo on a societal level (Indra Nooyi). 2. Using force-field analysis, identify some of the driving and restraining forces that shape PepsiCo's change strategy. (Indra Nooyi). 3. Explain how PepsiCo's HR activity promote organization's double-loop learning and bottom- up approach to change. (James Thuckett and Brett Dworsky). Gmail There's a Problem Assessments Discussion Board Assignment In the video, Indra Nooyi talks about how the trend is continuously changing, from retailing being the dominant industry earlier to e-commerce taking over. The company used to earn and target most of their customers via retail stores, however, due to online platforms dominating the market these days, company is facing more competition in terms of visibility over the online platforms. Due to advancement in technology and change in lifestyles, there is a constant demand of upgrading and innovating in order to attract customers and sustain and flourish the business. The most important thing here is to understand the customer's demand and maintain the quality of the product. Also, due to small companies coming into the picture and offering variety of products in cheaper costs is also a challenge and in order to maintain the position PepsiCo need to innovate continuously. Also, people are becoming more health conscious these days and prefer healthy drinks over Pepsi. According to the Force Field Analysis, driving forces for the company is the e-commerce platforms as online shopping is growing at a very fast pace and is also convenient. Moreover, the company's focus on maintaining the quality of product in order to stand the position it has in the market by constantly innovating and creating to attract new customers and satisfying existing customers as well. If e-commerce platforms are used well, the comparty can earn way more profits than it used earn from traditional retailing platforms. Some of the restraining forces are the investment it takes to innovate and expand the business online, competing companies and change in lifestyle of people. These days people are becoming more health conscious than ever and avoiding junk food so this could be challenge for the company. The HR strategy of PepsiCo help them with change management and in a future-oriented approach. The double loop learning and bottom up approach to change help to stay competitive in the market. Through double loop learning approach the company invests in small businesses in order to track customer preferences and changing trends. Whereas via bottom up approach, the company focused on graduate programs in order to capture the interests and habits of youth and to make products which aligns with those to stand their position in the market. References