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Chapter One Case: The World Is Flat-Thomas Friedman In his book The World Is Flat, Thomas Friedman describes the unplanned cascade of technological and social shifts that effectively leveled the economic world and "accidentally made Beijing, Bangalore, and Bethesda next-door neighbors." Chances are good that Bhavya in Bangalore will read your next X-ray, or as Friedman learned firsthand, "Grandma Betty in her bathrobe" will make your JetBlue plane reservation from her Salt Lake City home. Friedman believes this is Globalization 3.0. "In Globalization 1.0, which began around 1492, the world went from size large to size medium. In Globalization 2.0, the era that introduced us to multinational companies, it went from size medium to size small. And then around 2000 came Globalization 3.0, in which the world went from being small to tiny. There is a difference between hone calls cheaper on the Internet and walking around Riyadh with a PDA where you can have all of Google in your pocket. It is a difference in degree that's so enormous it becomes a difference in kind," Friedman states. Below are Friedman's list of "hatteners." Thomas Friedman's 10 Forces That Flattened the World 1. Opened the world to free markets. Fall of the Berlin Wall 2. Netscape IPO Began the gigantic investments in connecting the world with fiber optic cables. 3. Work flow software Allowed employees to communicate and collaborate from all over the world. 4. 5. Open-sourcing Outsourcing Open source communities began creating free software. Using labor from third world countries allowed companies to grow while helping grow economies. 6. Offshoring 7. Supply-chaining Using China to manufacture goods helped the world-wide global economy. Businesses gained monumental efficiencies by connecting networks of suppliers, retailers, distributors, and customers. 8. Insourcing Small business gained global momentum. 9. Informing Search gave the intelligence to the masses. Business mobility gave the power of collaboration to the people. 10. Wireless Source: Thomas L. Friedman, The World is Flat (New York Farrar, Straus & Giroux, 2005). www.thomasfriedman.com Friedman says these flatteners converged around the year 2000 and created a flat world: a global, Web-enabled platform for multiple forms of sharing knowledge and work, irrespective of time, distance, geography, and increasingly, language." At the very moment this platform emerged, three huge economies materialized-those of India, China, and the former Soviet Union -"and 3 billion people who were out of the game, walked onto the playing field." A final convergence may determine the fate of the United States in this chapter of globalization. A "political perfect storm," as Friedman describes it-the dot-com bust, the attacks of 9/11, and the Enron scandal-"distract us completely as a country." Just when we need to face the fact of globalization and the need to compete in a new world, "we're looking totally elsewhere." Friedman believes that the next great breakthrough in bioscience could come from a 5-year-old who downloads the human genome in Egypt. Bill Gates's view is similar: "Twenty years ago, would you rather have been a B-student in Poughkeepsie or a genius in Shanghai? Twenty years ago you'd rather be a B-student in Poughkeepsie. Today, it is not even close. You'd much prefer to be the genius in Shanghai because you can now export your talents anywhere in the world." Questions 1. Do you agree or disagree with Friedman's assessment that the world is flat? Be sure to justify your an 2. What are the potential impacts of a flat world for a student performing a job search? 3. What can students do to prepare themselves for competing in a flat world? 4. Identify a current flattener not mentioned on Friedman's list