Questions

I need these two answers, minimum one paragraph each.

* Throughout history, farmers have developed and relied on their own methods of gathering information about their crops, predicting the weather, and so forth. Identify two key drivers of change and innovation that are encouraging growers to begin using some of the Big Data agricultural techniques discussed in this case? Explain.

* Assume that you manage a corn farming operation with 50 full-time employees. You want to motivate your old-fashioned employees to change the way they think about planting, watering, fertilizing, harvesting, and transporting corn to the market. You are convinced that Big Data and related technologies should be used to increase your farms crop yield. Referring back to Exhibit 15.5 on page 360 of the text, identify and explain two ideas how will you unfreeze, move, and refreeze your employees views about using data and technology for this purpose?

Big Data Empowers Sustainable Farming the middle of the 21st century, the world's on is expected to reach nearly 9.7 people, a 33 percent increase over today's ution, In order to stave off hunger in the growers and agribusinesses are begins to unfreeze their thinking about how to w crops in favor of moving toward more and sustainable approaches that pro dic higher yields Global food production will Sve to increase try 70 percent over current and more efficient methods for produc crops, dairy products, and meat wiled to e developed. Waste, which can occur at any pont during the agricultural value chains about half or 2 billion tons of the food pro aced in the world. Animal health is also a co Brian Walsh, CEO of Vital Herd, observes "Forty percent of daily cows get till each year." the US Department of Agriculture estimates teconomic loss from animal sickness and oth is more than $5 billion, with worldwide Josses reaching 12 times this amount. With a cubre consuming 70 percent of the world's Freshwater supply, methods need to be devel oped to conserve this precious resource Big Data and technology can help address these challenges and support the trend toward sustainable farming Ho Dote refers to the analysis of sive amounts of data com ses collect from customers, social media stes blogs, and other sources in order to improve products, reduce costs, and attract and rotain customers is an agricultural context, these of real time data gathering and analysis about such variables as weather, monture levels in the solar quality, wind speed and direction, temperature, humidity and Crop maturity can load to the development and use of precision Agriculture technologies According to Ulisses Mello, who beads a team of scientists from IEM Research Ball, such technologies "con man mire food production, minimize environment Intact and reduce costs Here are some examples of how comp nies and growers are using Big Data to be more efficient and productive with regard to farming Climate Corporation founded by two ex Google executives operates a cloud based tuming Information system that combines tons of weather measurements and soll observations to prodit temperatur, air and wind forecast for 24 hour and seven-day periods. Accurate water fore. casts help times know when to antigate their crops, polyfore, and so forth. Agribusiness Monsanto mas a pre- scription to farmers that provides detailed Suggestions regarding which seeds to plant based on the farm's sol type, disease is tory and pests. The company is also festing a technology that uses computer logarithms 10 analyze dots to identify which felds are kely to support com seeds med doser together. Both of these innovations can lead to greater yields in food production DuPont Pioneer launching Encirca, a at platform to help farmers mine their data to improve crop production and use seed, nitrogen, and water more efficienty, The platform can ho provide growers withfield specific weather forecasts. Given that 90 percent of all crop losses web able to weather, this forecast feature can help growers make better decisions Other data sensing products are available to help prevent spolage and was during the transportation stages of the agricultural logistics chain Some estimates suggest that between 10 and 15 percent of child lood spois during transport, costing approximately $25 bilion Tech Mahindra an IT service company based in Bangalore, India, pro- vides a system called Farm-to-Fork, which aims to monitor containers centrally sending alerts out whenever the conditions in a con tainer deviate from the ideal ones Sensors located in each container, monitor and trans mit temperature and other information mobile data networks. Problems we fed either automatically or when the ship arrives atport Big Data is changing the way food is grown in the world. Using precision technol og real-time dots, and doud computing Technologies, agribusinesses and growers tapping more precise information to worm the decision making timely resulting in more efficient crop yields and reduced waste during all stages of the value chain Discussion Questions . Throughout history, formers have developed SOREL how gets Going to be anded on the own thods of the For by 2050.Tech 10. 2016 www.pub ing information about their crops predicting Word Pop Pro to each the weather, and so forth. What we some Hy 2050. Departo con of the key drivers of change and innovation ww2.2015 that we couraging growers to begin using "We some of the Big Data agricultural techniques Ays to Food Fotocopy decinsed in this case? Explain www.AC. Tech Assume that you manage a comforming oper y.co.2014. www.com tion with 50-time employees. You wont C D DM to motivate your old soned employees Ford May 2014 Canon to change the way they think about planting Davor March 2014 watering Seling, burvesting and trans www.fo PCD porting.com to the market. You are convinced goed te www that Big Data and related technologies should com os 2015 be used to increase your farm's crop yield Deco Referring back to 15.5 in this chapter coober 2017, www.and Son and Morowa Chong how will you nee, move, and relee Whet for et your employees' Wews about using date and March 200, www technology for this purpose