Question: Questions to Discuss: During Week 6 Interactive Tutorial, we discussed a comprehensive case of Citizens National Bank of Texas on implementing a customer relationship management

Questions to Discuss: During Week 6 Interactive Tutorial, we discussed a comprehensive case of Citizens National Bank of Texas on implementing a customer relationship management (CRM) system. What lessons can a small-sized bank learn from this case?

Use examples to develop your concepts or solution. You should support your discussion with two peer-reviewed journal articles. Reference sources must be cited in the text of the report and listed appropriately at the end in a reference list using the Adapted Harvard Referencing style. Please see the section Assignment Design Adapted Harvard Referencing on page two of the HC1041 Discussion Assessment Activities Requirements T122 V1. You may also comment on other discussion postings once submitted your original posting. [Word Limit: 200-250 words. Maximum Marks: 6].

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