Question: What is positioning? Why do marketers position their products or services? For the product category of mobile digital devices, do the following: a) create a

  1. What is positioning? Why do marketers position their products or services?
  2. For the product category of mobile digital devices, do the following: a) create a perceptual map, and b) identify the attributes that illustrate the similarities and differences among the brands available in the mobile digital market.

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