Questions

What is the problem?

Who does it affect?

What is the impact of the problem, and what happens if left alone?

What does a successful solution look like?

Problem Background JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $1.2 trillion and operations in more than 50 countries. The firm is a leader in financial services for consumers and several other lines of business. JPM serves millions of consumers in the United States under its JPMorgan and Chase brands (Chase Bank). You are a part of T-3, a consultant company hired to determine branch optimization alternatives at Chase Bank in the United States. Situation Day-to-day banking (D2D), a division of the retail banking business line in the United States (US), has been requested to develop Branch Optimization Strategies to continue fueling the bank's growth in the country. In a recent meeting the VP of the division suggested to engage T-3 and other analytics specialist companies with a proven record in the retail banking industry. Your company, T-3, alongside with two others were provided with Chase Bank data for retail deposits (i.e. mainly checking and savings accounts) at the branch level. The Ask from the Business . Chase Bank is requesting a fresh look at their branch strategy for the States in which data was provided, to: Optimize use of branch channels for retail customers. Increase Primary Banking* customer base by 9% by December 31, 2016. Enhance use of existing branch channels to keep client retention and grow its customer base. . *Primary Banking: Customers with at least 15+ transactions within the last 3 months from Branch, ATM & Digital Platform channels