r 6: 1. In your interpretation, what do you think is the most important event in the evolution of early advertising? 2. Explain the influence of PT Barnum on the medium of advertising. 3. How does the author of our text explain the correlation between merchandising and advertising? 4. Explain the evolution of advertising agencies in the United States. 5. Who was J. Walter Thompson? 6. Who was N.W. Ayer? 7. What does our author call the dawn of public relations? 8. What is the correlation between advertising and patent medicine? 9. Explain the difference between public relations and muckraking. 10. Explain the evolution and influence of tobacco advertising. 11. What influence did Madison Avenue have in wars in 20th century? 12. How did public relations evolve during World War II? 13. In your opinion, what is a key historical event in the development of the area of broadcast advertising. 14. How does the author explain the relationship between public relations and crisis communication? 15. What is a key fact the author discusses the relationship in Europe and the United States in the field of advertising? 16. Discuss the key point in the New York Times v. Sullivan US Supreme Court case in the sidebar on page 247-248. Chapter 7: 17. Explain the significance of Samuel Morse and the development of the Morse Code upon the field of communications. 18. Choose one key point in the history of telegraphy and explain its significance.19. Why does the author say Telegraph ushers in a new era of communication? Do you agree? 20. In your opinion, what is most important fact in the sidebar Telegraph Changes News Writing on page 262? 21. How did the development of the telegraph change the news business? 22. Explain the importance of the Associated Press. 23. Explain the importance of Western Union. 24. Explain the importance of the European wire services. 25. Explain the importance of United Press. 26. Explain the competition between United Press and International Press. 27. What does the author mean when he says that the telephone was a circumventing technology? 28. Explain the breakup of Ma Bell. Chapter 8 29. Why does the author say that radio was like discovering a new continent? 30. Who was Guglielmo Marconi? 31. What was the role of radio in the episode of the Titanic? 32. What is significant about the Radio Act of 1912? 33. What is significant about the Radio Craze of the 1920s? 34. What was the relationship between radio licensing and censorship? 35. What was the Golden Age of Radio? 36. What are the key points about the Give Me Trouble sidebar on page 189? 37. Explain the relationship between radio and news coverage. 38. Who was Edward R. Murrow? 39. What are the key points about the Martian Invasion Panics Millions sidebar on pages 192-193? 40. Who was Charles Coughlin? 41. What role did radio play in censoring hate speech in the early 20th century? 42. What role did radio play in World War II? 43. What is the significance of the Post-war Blue Book Controversy? 44. What is the significance of the emergence of talk radio? 45. How does the author explain podcasting and internet radio streaming? 46. How does the author explain copyright issues and music on the internet? Chapter 9: 47. What does the author mean when he says television embodied the dream? 48. Explain one of the early concepts of television. 49. Explain the role of the FCC and the structure of Post-World War II television. 50. Who was Joseph McCarthy? 51. Explain the significance of the quiz show scandals of the 1950s. 52. What is meant by the term vast wasteland when speaking of television? 53. Explain the relationship between television and the presidency. 54. Why does the author call Vietnam the first living room war? 55. How did television influence the Civil Rights movement of the 1950s and 1960s? 56. Explain the significance of the WLBT-United Church of Christ case. 57. Explain the evolution of public broadcasting. 58. Explain the importance of the relationship between advertising and television. 59. Why was there a controversy over violence in television and indecency?60. Explain the concept of broadcast deregulation. 61. How did cable and satellite home television influence traditional television patterns? 62. Why does the author write about hard times for traditional media? 63. What does the author mean by broadcasting as re-tribalization? 64. What is the key fact in the sidebar, YouTube, Music, and Cultural Curators on pag