Question: Rather than aiming for identifying and selecting the best alternative (maximization), decision makers engage in _________, that is, they choose an alternative that is good
Rather than aiming for identifying and selecting the best alternative (maximization), decision makers engage in _________, that is, they choose an alternative that is "good enough". a. Oversimplying the decision calculation b. Rationalizing c. Satisficing d. Avoiding making decisions
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