RBV and VRIO Analysis Instructions

$1$

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$$Make a list of all the resources that your company owns, controls, or has access to

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$$That includesassets, capabilities, competencies, organizational processes, firm attributes, information,knowledge, etc. Be specific to your company

$\mathrm{.}2$

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$$Choose the five most important resources. Enter one in each of the boxes in the top row of thetable below

$\mathrm{.}3$

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$$Complete a VRIO analysis on each resource by answering the questions in the table below abouteach resource. Refer to other course materials about RBV and VRIO to help you decide, if you needto.

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$$Remember that whenever you get a

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No

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$$answer$,$ stop! That

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s the end of the analysis forthat resource.

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$$Type your answers in the table below. Briefly explain each yes or no answer.

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$$In the bottom row, use the descriptors in the orange and red rectangles above, from

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competitive disadvantage

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$$all the way through to

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sustained competitive advantage.

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$$for Topgolf Callaway