RBV$,$ core competencies, VRIO $($Barney$,1995$ and Prahalad

and Hamel, $1990)$ and CEMEX

Can you find the template for application of activity$-$based strategy? What is

the case study we used for this theory?

$$ Step $1.$ identify strategic capabilities: put down $2-3$ short sentences regarding

why do customer choose the company

$$ Step$2.$ List every thing you can find from the case study that the company

own

$2\mathrm{.}1$ think whether it is a resource, or a competency

$2\mathrm{.}2$ Group some resources to form a competency

$2\mathrm{.}3$ Pick up each competency and list resources in it

$$ Step $3.$ For each competency, apply the VRIO questions. Remember to always

think about, it is $($not$)$ V$,$ R$,$ I, O because...

$$ Step $4.$ Draw conclusion on the analysis