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Users are individuals and organizations that use Googles products. In general, these stakeholders do not necessarily pay the company. For example, users include people who use Googles search engine and Chrome. This stakeholder group is interested in the usefulness of the companys products. These stakeholders are important because their behaviors define the companys popularity. Googles popularity corresponds to the firms business value. In Googles business philosophy, users are the top priority in its CSR efforts. The companys philosophy states: Focus on the user and all else will follow. Thus, users are the core stakeholders in Googles business. Every product is developed with the users needs in mind. In this way, the firms CSR efforts effectively address the stakeholder group of users.