Read and answer the following question show your work for full marks. Lindsay, tired of the low-paying desk-sorting benefit forms, and fearing the prospect of living in a rented basement forever, decided to shift gears, get entrepreneurial, and get into the lucrative coffee-franchise business on Vancouver Island. She is using the Simple Multi- attribute Rating Technique (SMART) to help her with the decision. Five possible franchise proposals are being considered and the decision between them will be based on five attributes: (i) the Franchise Fee (ii) Brand Equity (iii.) Marketing Support, (iv), Product Quality (v) Contract Flexibility. She has assigned scores for each franchise to measure its performance on the non-monetary attributes. These are shown below, together with the Franchise Fees of each proposal. (note that 0 is the score for the worst site on a given attribute and 100 a score for the best site on that attribute).

Read and answer the following question - show your work for full marks. Lindsay, tired of the low-paying desk-sorting benefit forms, and fearing the prospect of living in a rented basement forever, decided to shift gears, get entrepreneurial, and get into the lucrative coffee-franchise business on Vancouver Island. She is using the Simple Multiattribute Rating Technique (SMART) to help her with the decision. Five possible franchise proposals are being considered and the decision between them will be based on five attributes: (i) the Franchise Fee (ii) Brand Equity (iii.) Marketing Support, (iv), Product Quality (v) Contract Flexibility. She has assigned scores for each franchise to measure its performance on the non-monetary attributes. These are shown below, together with the Franchise Fees of each proposal. (note that 0 is the score for the worst site on a given attribute and 100 a score for the best site on that attribute). SiteStarbucksTopCupDelanysJimsJavaCoastCafeBrandEquity1003080010MarketingSupport1004060350ProductQuality9050100080ContractFlexibility0302010070FranchiseFees$72,000$60,000$54,000$36,000$24,000