Question: Read carefully case No 8 from your textbook (entitled iRobot: Finding the Right Market Mix?) and answer the following question: 1. Draw the SWOT matrix

Read carefully case No 8 from your textbook (entitled iRobot: Finding the Right Market Mix?) and answer the following question: 1. Draw the SWOT matrix of the iRobot company.

2. What is the competitive strategy used by iRobot company?

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