Question: Read case 8 (found in section 6 towards the back of the book) The Gril-Kleen Corp., including all of the exhibits. Then answer the following
Read case 8 (found in section 6 towards the back of the book) The Gril-Kleen Corp., including all of the exhibits. Then answer the following questions in a brief article . Be sure your initial post is in the form of an article, and is not just a list of answers to the questions posed below. Note that the questions are all marketing related and match up with different P's from the 4 P's, so your initial post (article) would logically be very marketing-centric. (Question 1 is related to Place, 2 is related to Price, 3 and 4 both are related to Product, and 5 is related to Promotion.)
- What alternative methods of distribution of the product should be considered? What would be the most effective means of distribution given the present company situation?
- Using the cost data in the case develop a pricing strategy for the company with appropriate quantity discounts.
- What should the branding policy be for the company should they consider adding new products with different applications?
- What packaging size and labeling options should be considered?
- What promotion strategy including a budget should be most appropriate for Gril Kleen?
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