Question: Read Case Study, and answer 5.11 Case study questions. 1. Why was this project a considerable challenge from a UX perspective? 2. Why would it

Read Case Study, and answer 5.11 Case study questions.

1. Why was this project a considerable challenge from a UX perspective?

2. Why would it be important for a customer to move backwards and forwards through the

booking process?

3. Find an example of an online booking process that you find frustrating, and explain why.

5.12 Chapter questions

1. Why is it so important to look at what the user needs from your website before

considering any other factors?

2. Should the UX practitioner be involved at every step of the process when designing

online experiences, tools and interactions? Why, or why not?

3. What sources can a UX practitioner turn to in order to gain user data? Are these limited

to online sources only?

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