Read pages 251 & 252 in your textbook. You must post your response to each of the questions below before you can read any of your classmates postings. Review the instructions for completing DQ's in the Syllabus. Be sure to include the question numbers in your response.

You MUST RESPOND to at least one other student. "I agree with your answers" is NOT a valid response.

1. Why is GE's involvement with the Olympics a good way to show that the company understands the primary concerns of business customers?

2. How does derived demand apply to the demand for passenger-jet engines? What are the implications for GE's marketing efforts?

3. In which stage of the business buying decision process is GE's reputation likely to have the most influence on a railroad that is considering the purchase of new locomotives?