Question: Read the article attached below and; Explain the marketing reason Alvesson discusses as one of the triggers for the boom of the Organizational Culture concept.

Read the article attached below and;

Explain the marketing reason Alvesson discusses as one of the triggers for the boom of the Organizational Culture concept.

Alvesson, M. (1990): On the Popularity of Organizational Culture. Acta Sociologica. 33(1), pp. 31-49

The link: (https://journals-sagepub-com.proxy1-bib.sdu.dk/doi/epdf/10.1177/000169939003300103)

The word limit is 1,000 words

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