Read the article below and answer ALL the questions that follow.

Business Intelligence $($BI$)$ refers to the set of strategies, technologies, and tools used to collect, analyze, and present data

in a meaningful and actionable manner for the purpose of making informed business decisions. It involves the gathering

and processing of data from various sources within an organization, as well as external data, to generate insights and

support decision$-$making at different levels of the organization. BI encompasses processes such as data integration, data

mining, data visualization, and reporting, with the goal of providing decision$-$makers with accurate, relevant, and timely

information that can drive strategic, operational, and tactical decisions. By leveraging BI$,$ organizations can gain a deeper

understanding of their operations, customers, market trends, and competitors, leading to improved performance, efficiency,

and competitive advantage. Business Intelligence $($BI$)$ is a comprehensive approach to collecting, analyzing, and utilizing

data to gain actionable insights and make informed business decisions. It involves the integration of various strategies,

technologies, and tools to transform raw data into valuable information that drives organizational performance and

competitiveness.

The process of BI starts with data collection, where relevant data is gathered from multiple sources, both internal $($such as

databases, enterprise systems, and transactional systems$)$ and external $($such as market research reports, social media,

and customer feedback$).$ This data is then processed through data integration, where it is consolidated, cleansed, and

transformed into a consistent and usable format. Data mining and statistical analysis are commonly used to identify

patterns, relationships, and trends within the data. These analyses help uncover insights and generate actionable

information that can be used for decision$-$making.

QUESTION $1(20$ Marks$)$

Business intelligence $($BI$)$ plays a crucial role in enhancing decision$-$making across various levels of an organisation.

Critically evaluate the positive impact BI has in enhancing decision$-$making in an organisation of your choice.