Read the article " Kellog's, it's a special feeling"

1. Name the three sectors of the supply chain. On what occasions could certain sections of the primary sector operate as retailers?

2. Give three examples of how Kellogg's demonstrates good supply chain management. How can Kellogg's make improvements both for its business and for the environment?

3. Why is it important for Kellogg's to build good relationships with businesses in the tertiary sector?

4. Evaluate the benefits of large manufacturers like Kellogg's handing over the logistical side of their business to specialist companies like TDG.

Part 2

1. Research and find out Kellogg's Profit and Loss Statement and balance sheets for the last 3 years.
2. Research and find out Kellogg's top 2 competitors' Profit and Loss Statement and balance sheets for the last 3 years.
3. Research and find out the top 5 selling products for Kellogg's and its top 2 competitors' in the current or previous year. Which company has the most popular top 5 products?
4. Compare revenues and profits for all 3 companies over the last 3 years. Base on the most recent data you can find from the Internet (i.e., Yahoo, Wall Street reports, etc.,) develop financial ratios to analyze and evaluate the financial positions of these companies. Give a summary table of your findings. Based on your analysis, which company is in the strongest position financially? in your opinion, what critical results is most important for improving Kellogg's competitive position?
5. Do you believe that Kellogg uses of Management Science Consultants to help manage its production, inventory and distribution will help further its competitive positions? State why or why not.