Read the article provided on this Scotiabank campaign, as well as look at the creative.

article - Scotiabank guides people through a world of bad advice » strategy (strategyonline.ca) 

video - https://www.youtube.com/watch?v=AvVYnSwjZq8

1.  Based on the above creative & article write the creative brief that you feel the campaign is based on. Remember the creative brief comes BEFORE the campaign is develop and needs to be worded as so.  

2.  Based on all our discussions to date on what makes good advertising - what do you think of this campaign? 

Answer rating: 100% (QA)

1 Based on the above creative article write the creative brief that you feel the campaign is based on Remember the creative brief comes BEFORE the campaign is develop and needs to be worded as so A po... View the full answer