Question: Read the attached article title Data science in the business environment: customer analytics case studies in SMEs and answer the following questions. i. Businesses now

Read the attached article title Data science in the business environment: customer analytics case studies in SMEs and answer the following questions.

i. Businesses now have a tremendous amount of data available, more than they can handle. Discuss at least THREE (3) causes of this phenomenon and give ONE (1) example for each. (12 marks)

ii. List FOUR (4) examples of domain-based business analytics and analyze the roles of business analytic for each domain. (20 marks)

iii. Refer to Figure 3. Relationship among macro-methodologies, identify and describe THREE (3) differences between Scientific Method and CRISP-DM Method (12 marks)

iv. Refer to Section 4. Case Studies (Small manufacturing organization -customer sales strategy). Elucidate how data driven decision making using data analytic determine a suitable sale approach that increases their revenue. (16 marks)

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