Read the background on the case (news article) below and answer the following questions: Identify the 8 ps and explain each. How does CSR play a role in ila Bank? How does technology play a role in ila Bank? The Case of ila Bank: Bank ABC launched ila Bank, foraying into the digital, mobile-only banking space, beginning with Bahrain with a roadmap to take it across the MENA region. ila reflects Bank ABCs commitment to drive the financial services sector to the next frontier, combining technology with a human-centric design to redefine banking for the next generation. Arabic for the word to, ila promises to propel its users from where they are, to where they want to be, enabling their long-and-short-term goals and aspirations though an extremely personalised approach to banking and financial management, aided by cutting-edge technology and sophisticated data analytics. At Bank ABC, we see c hange as an opportunity to become more relevant to our customers and to evolve and to grow with them, says Dr. Khaled Kawan, Group CEO of Bank ABC. This is an exciting time not just for us, but also for the country. Digital transformation presents a huge opportunity to drive lasting positive change throughout the Kingdom, something that Bank ABC is proud to be leading. As opposed to traditional banks, ila has been conceived and built differently from the ground up, keeping the customers and their rapidly evolving needs at its core: ila is agile, connected and intuitive. We recognise that the customers of today are not the same as the customers of tomorrow, added Bank ABC Deputy Group CEO Mr. Sael Al Waary, who is spearheading this strategic initiative. And so, it became our obsession and challenge to create a bank that mirrors their fast, connected and always on the go lifestyles. We merged cutting edge technology and human understanding to create a bank that is aligned with modern life ila is designed to listen to our customers, study their lifestyles and priorities, and offer them an intuitive banking support that is completely attuned with their financial needs, something that is also deftly conveyed by our brand promise, Banking that reflects you, said Mr. Al Waary. With ila we aim to offer lifestyle banking that caters to your everyday life needs from the moment you wake up till you go to sleep. ilas initial offering: Completely digital onboarding within minutes with just two forms of ID and a selfie. Users are issued a Virtual debit card as soon as they onboard for immediate use for online transactions. Multi-currency account and a current account that offers interest without a minimum balance ila app is available for download on Google Play and App stores. Digital DNATM Customer Assistant Fatema, who will be available across social media to keep people and community informed about ila and will be able to answer customer questions through ilas website 24/7. Driving positive social impact ila has created quality jobs and internships for young Bahraini professionals - over 80% of ila employees are Bahraini and 84% are under 40 years old. Furthermore, the mobile-banking app is positioned to promote financial inclusion in the MENA region, something that Bank ABC is extremely passionate about, with the lowest required income threshold to open an account in Bahrain. The ila Bank app is available for download on Google Play and Apple App store. Prospective customers will be able to join our waitlist and be the first to gain early access and experience the newest bank on the island. Bank ABCs modernisation programme ila is the latest in a series of firsts that underlines Bank ABCs strategy to modernise, evolve and disrupt traditional banking within MENA and position Bahrain as a fintech hub for the region. In September, the Bank introduced Fatema, MENAs first emotionally intelligent digital employee and worlds first AI avatar developed using Digital DNATM. She is now ilas first digital customer service executive.