Read the Beach Carrier case $6$ found in the back of the textbook in section $6.$ Then answer the following questions in the form of a brief article for your initial discussion post. Be sure to submit your initial post in the form of an article, not just a list of answers to the questions.

What is the nature of the product? What are its strengths and weaknesses?

What are the limitations to the assumptions Mary Ricci has made in determining the market potential for the product? What risks do these present?

How can Mary Ricci protect her product design?

What are the pros and cons of a mail order$/$online marketing strategy? What are the pros and cons of alternative distribution methods?