Read the below and answer the questions that follow Why is Tourism Marketing Important? As it is one of the worlds largest industries, the tourism industry is extremely competitive. This means that businesses operating within the industry need to find ways to stand out from rivals, promote themselves as being the best option for tourists, and highlight some of the things that make them different, or superior. Marketing is essential for achieving this and many of the best tourism marketing tips focus on helping businesses to find a unique selling point and promote it. Of course, it is also crucial that marketers keep up with the latest trends, so that they can create a diverse marketing mix and use the best methods for getting their message out. Source: Revfine Optimising Revenue, https://www.revfine.com/tourism-marketing/ [Accessed 24 March 2022].

Q.2.1 Discuss the key differences between marketing a product and a service. (4)

Q.2.2 Based on the above abstract, explain how effective marketing addresses these two characteristics of tourism: intangibility and variability. (6)

Q.2.3 It is also crucial that marketers keep up with the latest trends (5)

With this in mind, discuss how marketers can keep up with the trends and yet still implement responsible tourism marketing.

Q.2.4 The tourism marketer is required to implement various marketing approaches. Explain these marketing approaches.