Read the BMW$$s $2014$ Winter Olympic brand strategy case and answer the below questions:

How did using the Elaboration Likelihood Model influence BMW$$s brand strategy?

How would the brand strategy have differed without the use of ELM?

Think of a time that you have to be persuasive at work and describe how you could utilize the Elaboration Likelihood Model to achieve your goal. Consider if you are trying to change a belief or behavior.

Discuss whether you would engage central or peripheral processing and why.